Magic Number was appointed to design, produce and deliver the Malibu Clock Off activation, bringing the brand's campaign platform to life through a touring experiential destination that appeared in Manchester City Centre and at All Points East Festival.
Designed to embody Malibu's laid-back spirit and encourage consumers to "Clock Off" from the everyday, the activation transformed public spaces into vibrant beach-inspired retreats where guests could relax, socialise and immerse themselves in the world of Malibu.
From initial concept development through to fabrication, logistics and live event delivery, Magic Number managed the project end-to-end. We sourced and transformed a bespoke horsebox into a fully branded touring asset, creating a premium and highly flexible activation space capable of travelling between locations while maintaining a consistent consumer experience.
The activation featured a fully operational Malibu bar serving the brand's RTD range, relaxed lounge seating, charging tables, a daybed photo opportunity, a roller-skating rink, lifeguard-inspired welcome area and branded check-in experience. Throughout the tour, DJs provided a soundtrack to the experience, creating an energetic yet relaxed environment that perfectly reflected Malibu's carefree personality.
Beyond the physical build, Magic Number delivered the operational planning and activation management required to bring the experience to life, ensuring seamless consumer engagement at every location.
Services Delivered
• Creative concept development
• Experiential design
• Touring asset design and fabrication
• Bespoke horsebox bar conversion
• Brand environment creation
• Sampling activation delivery
• Consumer engagement strategy
• Influencer and guest experience support
• Logistics and touring management
• Festival and city centre operations
• Staffing and event management
• On-site production and activation delivery
The Result
The Malibu Clock Off Tour successfully translated the brand's campaign message into a tangible consumer experience, creating an inviting destination where guests could switch off, unwind and enjoy Malibu in a memorable and engaging environment. Combining experiential design, premium production and flawless delivery, the activation generated strong consumer engagement while bringing the Malibu lifestyle to life across multiple high-profile locations.
Live Event.
Behind The Scenes.
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