Vodafone Cruck Tent

Vodafone tasked Magic Number with the design, production and delivery of a secondary activation to extend its presence across further Live Nation festivals, including Wilderness and Leeds Festival. Our response was the Vodafone Cruck Tent: a welcoming space that brought music, refreshments and customer experiences together under one roof. Built around a distinctive 10m x 10m timber frame, the structure combined the character of a wooden festival tent with Vodafone’s bold brand identity. The concept created an inviting destination where festivalgoers could take a break, recharge and enjoy the atmosphere. Inside, a full-service bar and ice cream offering sat alongside a DJ booth, keeping the energy flowing throughout the day. Charging points gave visitors a practical reason to stop, while chill-out seating offered space to relax with friends. A dedicated Spin to Win area added a playful opportunity to engage with the brand. Magic Number brought the concept to life through creative design, production and on-site delivery, considering how each feature would work together within the footprint. The result was a versatile festival activation that balanced entertainment with everyday essentials, extending Vodafone’s presence beyond the viewing platform and creating another way for audiences to connect with the brand throughout their weekends.