top of page



Absolut / Pernod Ricard


Mighty Hoopla at Brockwell Park & Brighton Pride

Project Name

Rainbow Runway


03 - 04 June

& 05 - 06 August 2023

Magic Number were delighted to be involved in Absolut’s presence at Mighty Hoopla and Brighton Pride this year. We designed the space and managed the build and live days of the “born to mix” rainbow runway. Guests were invited to strut their stuff on the runway hosted by fabulous drag artists Don One and Baby Lame. Between runways, we were able to amp up the volume and turn the rainbow into a dance stage. There was also the opportunity to win Absolut prizes at the disco can, where guests could win up to a years supply of Absolut. In support of the team behind the new “drink more water” campaign, we gave out 2,400 cans of water at the end of both days at Mighty Hoopla


With live music, Absolut bar, spin to win on the disco can, the Absolut stage was the place to be.

Absolut Images

Live Event.

Behind The Scenes.




bottom of page